Creating proprietary brands is the primary method used by foreign traders to increase the value of their products and secure end customers. The OEM model, with its low requirements and minimal investment, has become the preferred choice for many international distributors. However, many new participants in foreign trade are unfamiliar with the complete process of manufacturing under a branded product, leading to errors in areas such as brand certification, design confirmation, packaging development, or mass production, which prevents products from being sold normally. This article provides a detailed overview of the entire process and operational guidelines.
1. Preparation of qualification documents prior to cooperation
The brand supplier must provide a valid and legally registered trademark certificate, confirming the absence of any disputes regarding trademark infringement; supply the brand's vector logo, standard color values, and typographic specifications; gather technical parameters for the target market, such as voltage, refrigerant, and ambient temperature, and send them to the factory for assignment of appropriate models; simultaneously define the language and graphic design for the outer packaging, colored box, identification plate, and instruction manual.
Failure to properly label with a registered trademark can lead to retention and penalties for intellectual property issues at foreign customs, resulting in significant losses. 2. Difference between OEM and ODM Labeling Processes
Basic OEM labeling process: select the factory's standard model → provide logo design documents → confirm identification plate and outer packaging samples → manufacture and verify samples → mass-produce after confirmation that everything is correct; the update cycle is short, suitable for common refrigerated cabinet projects.
Deep ODM customization process: communication of equipment dimensions, power output, electrical control, and aesthetic modification requirements → factory provides 3D drawings → testing with a prototype under real conditions → confirmation and finalization of the prototype → mass production under own brand. This process is longer, offers greater product differentiation, and is suitable for deepening into specific regional markets.
Third: Prototype confirmation is a crucial step that must not be overlooked.
In both OEM and ODM cases, it is essential to produce a physical prototype before commencing mass production. This allows verification of the correct printing of identification plates, logo color, equipment specifications, outer packaging dimensions, and manual contents. The prototype should be tested under both unloaded and full-load conditions to evaluate its refrigerant performance. Only after confirming that the operation meets the requirements of the target market will mass production orders be placed, thereby avoiding sales issues caused by deviations in final product parameters.
Fourth: management of production control and order delivery under the brand name
The cooperation agreement clearly specifies the number of permitted modifications to the drawings, and pre-agrees on cost increases for each revision, including molds and labor. It also clearly states whether there are additional charges for packaging, identification tags, or manuals. Furthermore, it defines the production lead time, packaging standards for shipments, and the content of supplementary documents required for customs clearance, as well as establishes the warranty period and supply channels for spare parts to the international market.
Shaoxing Xueying Refrigeration has over ten years of experience in contract manufacturing for refrigeration equipment. Its predecessor, Shengzhou Xin Da Refrigeration Equipment Factory, established in 2007, possesses full independent production capacity and can provide OEM/ODM services for the entire range of air or water cooling units, as well as refrigerated fans. The company offers comprehensive services including custom logos, engraved plates, custom-colored boxes, and multilingual manuals. All prototypes manufactured under contract undergo more than 200 performance tests before shipment, ensuring consistent product quality and reliability.
V. Recommendations for improving efficiency through long-term cooperation in labeling
Entering into a general purchase agreement with the factory allows for tiered discounts by maintaining consistent volumes; mass production of uniform standard models reduces customization and modification costs; additionally, placing orders 1 to 2 months in advance helps avoid delays.
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